Optimise your marketing and sales strategy

Optimise your marketing and sales strategy

EUMS Services helps companies optimise their marketing and sales strategy to drive profitable growth. We do this by drawing together insights from your customers, markets, business environments and internal organisation. Then we model the economic implications of these insights and compare them with what is working for other companies. From there, we work with management to embed change in the organisation’s practices and processes.

The result? A value-creating commercial strategy that is unique to your business — right down to individual products, programmes and customer segments.

EUMS Services works with marketing and sales agents/agencies around Europe. We have over 35 years of expertise within marketing and sales through Facebook, Instagram, Google, websites, printed flyers and other marketing strategies.

Use us as a sounding board on strategy, for advice on key marketing decisions, or have us working in your business steering your everyday marketing activity.

What is the main difference between a marketing strategy and a sales strategy?

A marketing strategy focuses on building brand awareness, generating leads, and nurturing customer relationships through various channels. It aims to create demand and attract potential customers. In contrast, a sales strategy is centered on converting leads into customers, closing deals, and achieving revenue targets through direct interactions and negotiations.

How can a business effectively align its marketing and sales strategies?

To align marketing and sales strategies, businesses should establish clear communication and collaboration between both teams. This involves setting shared goals, defining common metrics, and utilising integrated tools such as CRM systems. Regular meetings and feedback loops help ensure that marketing efforts are generating quality leads that the sales team can effectively convert into customers.